• Beth & Tim Manners

Brandeis: A Culture of Exploration

Updated: Sep 20, 2019

Brandeis: “Whenever the entrepreneurial spirit arises in Brandeis students and faculty, it often leads to something big: companies that promise to both reap significant financial rewards and transform society … Research by professor emeritus of biology K.C. Hayes and biophysicist Daniel Perlman resulted in the ‘healthy fats’ used in Smart Balance spread. Adam Cheyer ’88 co-founded the company Siri, which developed the digital personal assistant now on hundreds of millions of iPhones around the world.”


“Today, there’s a new crop of startups out there, some still in their infancy, others marketing products and making profits. Though known for their commitment to social justice and altruism, Brandeisians exhibit no shortage of business daring or acumen. ‘Brandeis supports a culture of exploration,’ says Rebecca Menapace, associate provost for innovation.”


Among the Brandeis Startups: “Werk has developed a methodology for helping companies assess the need and desire for flexibility among employees. The consulting firm then suggests policies to implement. It has also developed a training program for human resources executives and others, and runs a job board that helps employees looking for flexible workplaces search for opportunities … Raised $4 million. Featured in The New York Times and Fast Company, and on CNBC.”

© 2020 by The Manners Group.

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