• Beth & Tim Manners

University of Delaware: Students Pitch Toy Ideas

Updated: Sep 20, 2019

University of Delaware: “Engineering students at the University of Delaware recently pitched their own inventions to representatives from a major toy company. A trio of professionals from Melissa and Doug, a toymaker with revenue of more than $350 million per year, visited UD to evaluate toy prototypes made by mechanical engineering students with help from early childhood education students. Companies like Melissa and Doug employ mechanical engineers because they have foundations in product design, mechanics, dynamics and other skills that are useful when making tiny consumer products.”


“The students made toys that were functional, fun and educational, like the Carpet Circuit, which was designed to teach the basics of circuitry … The team created a mat that can be laid on a classroom floor or hung from a chalkboard. The mat is covered with detachable pieces — held on with Velcro — that illustrate the basics of electronics. For example, you can connect a battery-shaped piece to a lightbulb-shaped piece using a rope that represents a wire.”


“Another toy, the Farmyard Friends Puzzle, a 12-piece 3D pig-shaped puzzle, was designed to increase literacy by helping children recognize letters while also developing fine motor skills. Each piece of the wooden puzzle features uppercase and lowercase letters. The team is also interested in making a prototype out of 3D printed polymer. The representatives from Melissa and Doug asked the Farmyard Friends Puzzle team a lot of questions — and asked for more information after the showcase.”

© 2020 by The Manners Group.

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