• Beth & Tim Manners

Sticker Shock: What is the Real Cost of College?

Updated: Sep 19, 2019

CNBC: “According to the College Board’s 2018 Trends in College Pricing Report, from 1988 to 2018, sticker prices tripled at public four-year schools and doubled at public two-year and private non-profit four-year schools … During the 2018 – 2019 school year, the reported tuition at private non-profit four-year schools is an average $35,830. But in reality, many students end up paying far less. Here’s how. College ‘sticker prices’ include tuition, fees, room and board (TFRB) and do not account for scholarships, grants and tax benefits … students typically pay less than the published price.”


“In fact, the average net price of tuition and fees in 2019 is $14,610 at private nonprofit four-year schools. These students typically receive an average $21,220 in grant aid and tax benefits. Similar discounts are also in effect at public colleges. During the 2018 – 2019 school year, the reported sticker price for in-state students is $10,230 at public four-year schools, but the average net tuition and fees is closer to $3,740.”


However: “Many students underestimate the cost of living expenses when they go to college … more than a third of students struggle with basic needs such as food and housing. Prospective students also often overlook graduation rates when they are considering colleges, but they can be an important measures of a school’s quality and cost … just 40 percent of first-time full-time bachelor’s students earn their degree in four years, and only 59 percent earn their bachelor’s in six years … students may want to estimate what six years of tuition and fees will cost them at schools with low four-year graduation rates, and be mindful of planning their schedules and making the most of AP and other college credits.”

© 2020 by The Manners Group.

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